Principles of the eTrade for All initiative

The eTrade for All nitiative is founded on the understanding that greater awareness of e-commerce will create opportunities for MSMEs to grow, become more productive and participate in global value chains. Effective promotion of e-commerce requires holistic, cross-sectoral and cross-institutional approaches, making collaboration essential. E-commerce development is conducive to public-private partnerships, and all stakeholders gain from pooling resources, tools and data and from sharing experiences.

eTrade for All is based on the following basic principles:

  • Demand-driven and bottom-up
    Actions will be guided by the needs and interests of developing countries. eTrade for All will facilitate interaction between all stakeholders to identify such needs, gaps and constraints to e-commerce development, and to find appropriate solutions.

  • Emphasis on synergies
    eTrade for All will apply a pragmatic and collaborative approach, in which participants commit to enhance efficiency and avoid duplication of work. It will seek synergies with other international initiatives and mechanisms, such as Aid for Trade and the Enhanced Integrated Framework (EIF), as well as with the projects implemented by individual partners.

  • Focused on building local knowledge and capacity
    eTrade for All will help developing countries to build the necessary capacity to engage in and benefit from e-commerce.

  • Gender sensitive
    Women and men may be engaged in e-commerce in different ways and for different reasons, and may face different opportunities and obstacles. It is important that the voices and perspectives of women are included, and that projects and programmes are gender sensitive.

  • Data and facts-driven
    There is a need for more reliable and comparable data and statistics on e-commerce. eTrade for All will on request help to galvanize resources and support to produce such data and to undertake assessments of the e-commerce market and e-commerce readiness of different countries.

  • Performance should be assessed through results-based management
    eTrade for All will seek to assess outcomes through rigorous, common monitoring and evaluation metrics, and learning from failures as well as good practices.

  • Long-term viable impact is the goal
    The successful implementation of eTrade for All will depend on the development and use of solutions and interventions that are cost-effective and sustainable, i.e. that remain effective even after the end of an intervention.


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Charlie Hebdo