The course is specifically designed for government officials dealing with investment promotion in tourism. The training will familiarise these officials with the principles of investment promotion as well as investor targeting practices and techniques. The course focuses particularly on:
- Specific features of the tourism sector and ways in which investors select investment locations
- How to generate a favourable response from investors to investment projects
- Principles of investor targeting
- How to design strategies to develop the tourism sector and target investors
Participation to this event requires registration. Please use the TourismAfrica 2006 Registration Form.