Market Access

BioTrade actions to access national and international markets

Bditcted-18072017-biotrade-topics-3-239.jpgioTrade actions to access national and international markets Accessing markets, particularly premium ones, motivates BioTrade and biodiversity-based businesses to continue implementing the sustainability principles. It also provides businesses with resources to continue their operations. Exporters’ understanding of and compliance with requirements (e.g. SPS regulations and standards) from key markets, are essential to accessing them. Standards, such as ISO (International Organization for Standardization), hazard analysis and critical control points (HACCP), GMP, Globalgap and WHO GACP, are also used in the market place. Additionally, voluntary sustainability standards are increasingly key to accessing premium markets. Strategies implemented by BioTrade partners across the globe include tackling and understanding consumers’ preferences and distribution channels, and reaching out to buyers with value added, high quality and differentiated products and services.
Experience has shown the need to be inclusive, involve a broad number of national and international organizations and experts, and guarantee the flow of information and benefit sharing among all value chain actors. BioTrade’s value chain approach leads to fulfilling market requirements. This has helped in the development of a BioTrade-friendly enabling policy environment, and the formulation and implementation of several tools and activities to access national and international markets. Pditcted-18072017-biotrade-topics-2-700.jpgartnerships have been essential for BioTrade, for instance working with trade promotion agencies from developing countries, such as the Export and Tourism Promotion Agency of Peru (PROMPERU), Corporación de Promoción de Exportaciones e Inversiones from Ecuador (CORPEI) and the Uganda Export Promotion Board, as well as trade promotion programmes or centres from developed countries, such as the Dutch Centre for the Promotion of Imports from Developing Countries and the Swiss Import Promotion Programme, and international agencies, such as ITC. Box 4.1 provides some examples of actions taken.


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