The European funding was announced after a session of three EU-Africa Caribbean Pacific (ACP) Joint Parliamentary Assembly committees, and signed by Mr. Reiter and Denis Redonnet, head of the strategy division in the Directorate General for Trade in the European Commission.
UNCTAD research has shown that trade facilitation must link to investments in transport infrastructure, information and communications technologies and broader trade-supporting services.
Many trade facilitation solutions are regional, and so they are best implemented at regional level too, for example, by the Economic Community of Central African States.
"Trade facilitation implementation is particularly relevant for the participation of developing countries in global value chains, trade in manufactured goods and regional integration," Mr Reiter said.
"Small and medium-sized enterprises, the consumers and producers of perishable, time-sensitive and intermediate goods, Least Developed Countries, and landlocked developing countries will all benefit from the reduction of transaction costs and times," he added.
The project will run for three years, starting in January 2017.