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VERSION:2.0
PRODID:unctad.org
BEGIN:VEVENT
UID:6a4daa6914bb2
DTSTART:20240321T130000Z
SEQUENCE:0
TRANSP:OPAQUE
DTEND:20240321T144500Z
LOCATION:Online\, 
SUMMARY:Webinar  on protection of vulnerable consumers on digital markets
CLASS:PUBLIC
DESCRIPTION:Digital markets create challenges for most consumers. It is bec
 oming increasingly difficult for consumers to make well-founded transactio
 nal decisions without having businesses interfering with powerful marketin
 g techniques\, such as deceptive design\, AI based interactions\, micro-ta
 rgeted advertisement\, and influencer marketing.Vulnerable consumers\, inc
 luding children\, are at particular risk. Children spend a lot of time onl
 ine\, playing games\, interacting with friends\, and creating content on s
 ocial media platforms. Their online activities make them an important targ
 et group for traders and advertisers\, resulting in digital playgrounds fu
 ll of commercial content. Children are navigating through a mix of commerc
 ial and non-commercial content\, where influencers - building on their rel
 ationships with their followers - intensively market products towards chil
 dren\, and where children are starting to interact with AI-based services.
 Clear disclosures of commercial content are crucial to trigger children’
 s critical thinking. Yet\, hidden marketing on social media platforms and 
 other digital media is considered a major consumer problem in many countri
 es. In some cases\, influencers are targeting young women with inappropria
 te marketing that are both affecting their purchasing decisions\, as well 
 as their health. Gender-based vulnerability is important to consider as th
 e power of social media only seems to grow.The digital landscape creates n
 ew risks for vulnerable consumers\, and challenges for enforcement authori
 ties which may require new and innovative measures to ensure a high level 
 of consumer protection.This webinar is organized in the framework of the U
 NCTAD informal working group on Consumer protection in e-commerce. The obj
 ective of the webinar is to discuss how vulnerable consumers could be prot
 ected on digital markets\, and how research could make the enforcement of 
 consumer protection legislation more effective.&lt\;p class=&quot\;text-al
 ign-justify\n\nView meeting on unctad.org\nhttps://unctad.org/node/44344
DTSTAMP:20260708T013953Z
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