Jordan: eTrade Readiness Assessment

The eTrade Readiness Assessment of Jordan presents a detailed analysis of the national e-commerce ecosystem and provides the government with concrete policy measures that, if effectively implemented, can fast-track the country’s digital transformation.

The assessment builds on a mix of quantitative and qualitative data and is the result of a wide consultative process that brought together representatives of the government, the private sector, consumers and development partners.

Among the positive factors identified in the assessment include: a tech-savvy young population, the relatively well-developed ICT and innovation sectors, a mature business environment regarding digital companies and startups, financing institutions, incubators, accelerators and other mechanisms supported by a myriad of local and international partners.

However, several factors continue to hinder digital development in the country. High national and international transport costs, along with the lack of a countrywide addressing system, pose serious challenges. Limited awareness on and access to funding opportunities are additional barriers, especially for women. Customs’ formalities also need to be streamlined for e-commerce activities to thrive.

To ensure Jordan meets its full potential, high-level governmental support needs to translate to enhanced coordination among all stakeholders, including the private sector and development partners, and ensure continuous improvement of the quality of services provided along the entire e-commerce value chain.

The results of the assessment are being translated into an eT Ready Action Plan currently underway, under the leadership of the Ministry of Industry, Trade and Supply of Jordan.

The assessment, along with the action plan, are funded by the “Trade for Employment” project implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and the Kingdom of the Netherlands.