BEGIN:VCALENDAR
VERSION:2.0
PRODID:unctad.org
BEGIN:VEVENT
UID:6a8d1644b2ea8
DTSTART:20220531T120000Z
SEQUENCE:0
TRANSP:OPAQUE
DTEND:20220531T140000Z
LOCATION:Online\, 
SUMMARY:Webinar on consumers’ perceptions regarding environmental claims
CLASS:PUBLIC
DESCRIPTION:Businesses are encouraged to innovate and embrace sustainabilit
 y practices only when consumers value its importance and are well-informed
  about the attributes of products.\n\nThe pursuit of sustainability is usu
 ally undermined by greenwashing in the market which arises when businesses
  claim that their products are more sustainable than they actually are. Ac
 cording to survey results conducted by Euroconsumers in 2021\, 53% of the 
 respondents indicated that they were not able to distinguish between false
  and true environmental claims. The prevalence of greenwashing will reduce
  consumer confidence in sustainability claims\, and discourage businesses 
 from engaging in sustainability innovation.\n\nDifferent groups of consume
 rs have different consumption patterns and perceptions. A so-called ‘int
 ention-action gap’ should also be considered where there is a significan
 t gap between what consumers say they are willing to do and how they actua
 lly spend their money. Therefore\, when designing policy tools to promote 
 sustainability\, consumer behavior and psychology should be analysed and e
 xperimented with.\n\nThis webinar will provide an opportunity to discuss i
 ) how consumers perceive environmental claims\, ii) how to deal with green
 washing in the market\; and iii) how to nudge consumers towards more envir
 onmental (sustainable) products and companies.\n\nModerator: Ms. Elizabeth
  Gachuiri – Economic Affairs Officer\n\n\nMs. Mareille de Bloois (Senior
  Enforcement Officer\, Authority for Consumers and Markets\, Netherlands)\
 nProf. Lawrence Loh (Director\, Centre for Governance and Sustainability\,
  National University of Singapore)\nDr. Harald Throne-Holst (Senior Resear
 cher\, Oslo Metropolitan University)\nDr. Vedran Lesic (Senior Adviser Beh
 avioural Science Insight\, Competition and Markets Authority\, United King
 dom)\nMs. Lizzie Horvitz (Founder &amp\; CEO of Finch Insights)\nMr. Olive
 r Bealby-Wright (Sustainable Consumption Specialist\, Consumers Internatio
 nal)\n\n\nParticipation is by invitation only.\nhttps://assets.ctfassets.n
 et/iapmw8ie3ije/6ggMhf4pVcFrzHLOGNQKCR/6f7d3173eb563471bc8a82cf2c2c68c9/Gr
 een_Claims_Pr.pdf\n\nView meeting on unctad.org\nhttps://unctad.org/meetin
 g/webinar-consumers-perceptions-regarding-environmental-claims
DTSTAMP:20260825T041252Z
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