Q&A with Jaideep Prabhu, Professor of Marketing at Cambridge Judge Business School
24 Jan 2017
What does innovation have to do with reducing poverty? Participants at a meeting of the UN's Commission on Science and Technology for Development, convened by UNCTAD, on 23-25 January heard many answers, among them the concept of frugal or jugaad innovation. But what is that? One of its foremost proponents Jaideep Prabhu, co-author with Navi Radjou of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, explained.
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