The aim of this session is to discuss the steps needed to increase consumer trust in cross-border e-commerce.
Cross border e-commerce has the potential to increase market access for producers and increase choice for consumers, but it can be difficult for consumers to trust traders who operate under different rules and regulations.
Cross border e-commerce is growing, but in most regions, it continues to be a small proportion of total e-commerce.
A small expert panel will discuss the challenges and assess what steps retailers and regulators can take to reassure consumers.
Chair/moderator:
Ms. Amanda Long, Director-General, Consumers International
Panellists:
Mr. Xie Long, Project Officer, China Consumers Association
Mr. Mohamed Es Fih, eSolutions Advisor, International Trade Centre
Ms. Sara Lone, Research Coordinator, Ecommerce Foundation
Mr. Paul Nagle, Director at International Regulatory Affairs at Alibaba
Ms. Léa Auffret, Trade Team Leader at the Bureau Européen des Unions de Consommateurs
