UN Trade and Development brand materials

Brand materials

To mark its 60th anniversary, the United Nations Conference on Trade and Development (UNCTAD) has been rebranded as "UN Trade and Development".

This strategic move underscores the organization's commitment to greater impact with a new, clearer visual identity aiming to better reflect its work and values and to amplify its global voice on behalf of developing countries.

The rebranding marks a pivotal moment.

It’s the first-ever comprehensive review of UNCTAD’s global communication footprint and a bold, forward-looking strategy to better communicate its work and values.


Under the leadership of Secretary-General Rebeca Grynspan, the organization has been adapting to a rapidly changing global trade landscape impacted by the COVID-19 pandemic, geopolitical tensions and climate change, with initiatives that enhance the organization's capacity to rapidly analyze new challenges and support efforts in developing nations.


“Visible, transformational change is our objective. We are celebrating UNCTAD’s achievements of the past 60 years as a forward-looking, renewed organization, building on our legacy but ready to respond to the new complexities of the global economy. We will continue to work to ensure development is at the core of global economic decisions, and the voice of developing countries is heard.”

Rebeca Grynspan
Secretary-General of UN Trade and Development


The new name and logo will be used on all the organization’s official channels, in the six UN languages.


Download the logo in all languages

Contact: UNCTAD’s graphic design team