"Building back better" with the Creative Economy

17 June 2021
16:00 - 17:15 hrs.

In declaring 2021 the "International Year of the Creative Economy for Sustainable Development", the United Nations General Assembly called for attention to the growing role of the creative economy in general and its role in particular with regard to the Sustainable Development Goals, including the promotion of economic growth, social cohesion and innovation.

The creative economy sectors, which operates at the intersection of arts, culture, business and technology, have been particularly affected by the COVID-19 crisis. Despite many pitfalls, the public response to the COVID-19 crisis around the world has highlighted the importance of creativity and culture in supporting community resilience.

As the health crisis wanes in many countries, the speakers will examine how the creative economy is an asset for 'building back better', providing policy, academic and operational insights.

This webinar, developed specifically for International Geneva, aims to untangle many of the issues related to the creative industries so that creativity can maximize the gains in terms of trade, development and social inclusion.


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UNCTAD, UNESCO and Délégation générale Wallonie-Bruxelles à Genève



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Marisa Henderson

Chief, Creative Economy Programme