Paula Baena is the Global Policy Lead for Customs at the International Chamber of Commerce (ICC), where she advances global customs and trade facilitation as part of ICC’s wider trade policy agenda. In this role, she amplifies the voice of business at international policy discussions and multilateral forums.
Her professional background spans both the public and private sectors, including roles within the economic, commercial, and investment promotion agencies of the diplomatic missions of Australia in Madrid and Spain in Guangzhou, China. In these positions, she supported businesses in navigating market access requirements, export documentation, customs procedures, and other cross-border trade processes essential for successful international expansion.
She holds an MBA in International Business Management from ICEX-CECO, advanced studies from Spain's Diplomatic School and the Instituto Universitario Ortega-Marañón, and bachelor's degrees in Political Science and Humanities. She brings multidisciplinary expertise across trade, diplomacy, and cultural affairs to advance private-sector engagement at international level.