Shaikha Al Nowais is a distinguished leader in global tourism and hospitality, with an extensive background in delivering governance, sustainability, and economic development projects and initiatives across the Middle East, Africa, Eastern Europe, and Turkey. Shaikha’s service to the tourism industry extends beyond the private sector, to a number of voluntary stewardship roles where she champions inclusion, education and growth.
Her candidacy for UN Tourism Secretary-General is anchored in a vision of sustainability, digital transformation, ethical governance, and cultural advancement.
As a progressive and forward-thinking leader, Shaikha is dedicated to working with global partners to unlock the economic potential of tourism, and guide the industry toward a sustainable, innovative, and inclusive future.