Trust is the backbone of any digital economy, underpinning transactions across business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C) models. Yet in many developing countries, legal and institutional frameworks pertaining to the protection of consumers online are missing. Building a robust legal foundation that fosters trust across all types of online transactions is essential to unlocking the full benefits of e-commerce.
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