Despite the importance of consumer confidence for business-to-consumer e-commerce, many developing and transition economies still lack laws to protect consumers online.
In as many as 52 countries, it was not possible to obtain data, suggesting that online consumer protection is not being fully addressed.
Out of 142 countries for which data are available, 115 have adopted legislation on consumer protection related to e-commerce. That share varies from 78% in Europe to 52% in Africa and 71% in the Americas.
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