42. Capitalizing on creativity: How imagination can support sustainable development
As the UN marks World Creativity and Innovation Day, this episode of The Weekly Tradecast looks at the creative economy with Marisa Henderson, chief of UNCTAD’s creative economy program.
Ranging from theatre, music and film to advertising, fashion and computer games, it's one of the world’s fastest-growing sectors.
UNCTAD says the industry – now worth at least $1.5 trillion – can power sustainable development at a time when creative solutions are needed to overcome global challenges.
Beyond creating jobs, attracting investment and supporting innovation, the creative economy also helps to promote cultural identity and diversity. But developing countries often lack the skills, infrastructure and data to capitalize on these dynamic opportunities.
Listen in to UNCTAD’s Marisa Henderson to find out how more economies can unleash their creative potential.